Fonts

I have found potential fonts to use in the print productions. However i will only use two or three of the fonts, for the headings and main text. Limiting the amount of different fonts makes the layout less cluttered, easy to understand and doesn't draw attention from the image. 

                                     

I would like the album title to be a simple and classic font. This one is bold, to get the viewers attention and make the heading clear. It is also sans serif, which makes the typeface easy to read and I like this because it won't over complicate the page. The point size of the letters is large, which also makes it stand out, but could also be a weakness because it could be distracting from the rest of the page and not fit with a minimalist layout. This is emphasised by it being all in uppercase letters. I don't think this font would suit an album cover because it's too large and dramatic. The font needs to be softer to reflect the band and complement the album cover.

 This is the best font to use for the headings. It is simple, yet still has an original look. The sans serif and lowercase letters suit the band as it reinforces the indie genre. Indie album covers are more low-key and creative. This font suits the tone of the music as it has a sense of mystery and softness. The kerning between letters is larger than normal, which makes it more alternative and would look good along the bottom of the page. However the kerning could make it less easy to read, therefore I wouldn't use it for the smaller text. This font wound work the best with the imagery i'll use on the album cover, because it suits the surrealist visual style, yet is also minimalistic. To make the typeface stand out further I could make it red, to stand out against a black and white image, and respond the the title 'Bloodstream'. 

 I have chosen different fonts to specifically represent the band name. The band is a group, they are alternative and fun therefore this font suits them because it's creative and different from the other standard typefaces I have looked at. This font is good because of it's quirky nature however I might not choose this font because it contrasts too much to the album title font and the style of the album cover. It is too far from minimalist and could bee seen as a childish font, which would attract a younger audience. Also the point size of each letter varies, making it complicated and more difficult to read. It could possibly work well on the magazine advert, being in white, against a dark background to create a reverse type, however it would depend on what other fonts are used on the advert. It would suit an advert because the typography is bold and fun, to attract the target audience, and it wouldn't look too disruptive on an advert. It could also possibly work on the album cover if it was on a smaller scale.


The second font is the best font for the headings. I have chosen to use this font for both the album title and band name, because i want it to be coherent. Also to make the cover and magazine advert successful and not overcrowded, they should have a limited number of different fonts. The second font will be used for the text: Magazine review, release date, website etc. The text should be in a classic, simple font, to stay understated so that it doesn't draw attention from the more important headings. It is also information, therefore doesn't need to have a creative font, identifying with the band, as the headings are the focus for the band. A simple font would also conform to a minimalist style, in order to avoid the layout looking too busy, highlighting the most significant features.

Text font

Print productions mood board

Representation case study- How is class represented in Oasis' video 'cigarettes and alcohol'?

Audience case study- How does the music video 'Arabella' by Arctic Monkeys appeal to its target audience?

First stage of group planning

Mind Maps

Characters...

No. of characters needed in each scene... 

 Mise en scene...

 Actors- characters...

Explanation of planning

In our group we planned out every aspect of our music video for the song 'bloodstream', ensuring we understand when and where we need to film, the actors we'll need, mise en scene appropriate to the genre and that it is relatable to the target audience. The individual tasks such as inter-textual references and choosing a song required a depth of research in order to generate my own ideas to move the music video forward. In a group we had many discussions on exactly what would happen in the video, firstly creating mind maps of characters, costumes, other similar media texts, mise en scene and actors. Then we wrote down the sequence of each shot/ scene and how it connects with the lyrics. This gave each of us a clear idea of what happens in the video so we could start the planning posts. We all collaborated on the mind map for initial ideas, so our visions would work together. We also did the storyboard together, shot by shot. After this we all had the same ideas and information so I put together the rest of the planning individually, so that I could get it done efficiently, using all the ideas we previously discussed and some of the images we shared.

For the mood board I found images to create a visual to explain the video. For selecting the actors I got photos of the actors, in costume, from the first shoot and explained the strengths and weaknesses. To plan the costumes I drew the main characters in their costumes with an explanation and characteristics. I also created a shooting schedule, using help from the rest of the group on when and where we would film and our list of props. We had a lot of dilemmas over the location of our music video, we knew it would be set in a house and we found a few possible locations, after trying one house we realised it wouldn't be possible to film there multiple days, therefore we chose one of our houses. Once this was decided I planned the location, summarising the good and bad points and how it would work in the shoot. We all came up with the inter-textual references we would use, from this I made a powerpoint on what we took from each media text to, inspire our video.The planning was successful as it was all necessary in the shoot, however we could have improved on preparing the equipment more, planning out the positions of the lighting and making sure we had enough actors for each day of shooting.

Mood Board