Representation case study- How is class represented in Oasis' video 'cigarettes and alcohol'?

Audience case study- How does the music video 'Arabella' by Arctic Monkeys appeal to its target audience?

First stage of group planning

Mind Maps

Characters...

No. of characters needed in each scene... 

 Mise en scene...

 Actors- characters...

Explanation of planning

In our group we planned out every aspect of our music video for the song 'bloodstream', ensuring we understand when and where we need to film, the actors we'll need, mise en scene appropriate to the genre and that it is relatable to the target audience. The individual tasks such as inter-textual references and choosing a song required a depth of research in order to generate my own ideas to move the music video forward. In a group we had many discussions on exactly what would happen in the video, firstly creating mind maps of characters, costumes, other similar media texts, mise en scene and actors. Then we wrote down the sequence of each shot/ scene and how it connects with the lyrics. This gave each of us a clear idea of what happens in the video so we could start the planning posts. We all collaborated on the mind map for initial ideas, so our visions would work together. We also did the storyboard together, shot by shot. After this we all had the same ideas and information so I put together the rest of the planning individually, so that I could get it done efficiently, using all the ideas we previously discussed and some of the images we shared.

For the mood board I found images to create a visual to explain the video. For selecting the actors I got photos of the actors, in costume, from the first shoot and explained the strengths and weaknesses. To plan the costumes I drew the main characters in their costumes with an explanation and characteristics. I also created a shooting schedule, using help from the rest of the group on when and where we would film and our list of props. We had a lot of dilemmas over the location of our music video, we knew it would be set in a house and we found a few possible locations, after trying one house we realised it wouldn't be possible to film there multiple days, therefore we chose one of our houses. Once this was decided I planned the location, summarising the good and bad points and how it would work in the shoot. We all came up with the inter-textual references we would use, from this I made a powerpoint on what we took from each media text to, inspire our video.The planning was successful as it was all necessary in the shoot, however we could have improved on preparing the equipment more, planning out the positions of the lighting and making sure we had enough actors for each day of shooting.

Mood Board

Audience Profile

Audience profile on alt-J

Shooting schedule

1st shoot: 27th October 2016

Order of filming...

1) beer pong scene. 

• Set in the dining room. 
• Equipment and props: plastic cups, ping pong balls, lighting, paper to blackout the windows, table, SLR camera, track slider, costumes. 
• Characters: 5, including mean girls and casual people.

2) Hallway scenes (shots of the watch, walking, opening doors)

• set in the hallway.
• Equipment and props: watch, costumes, main light, SLR, GoPro 
• Characters: Main character, background extras

3) Walking into the house

• set outside, front of the house.
• Equipment and props: Torch lights, costumes, SLR, track slider
• Characters: Main character

2nd shoot: 14th November 2016

Order of filming...

1) Kitchen scene.

• Set in the kitchen
• Equipment and props: Shot glasses, bottles and cans, plastic cups, fairy lights, balloons, costumes, GoPro, main light.
• Characters: 7, including main character, mean girls, preppy and others

2) walking into the house.

• Set in the hallway.
• Equipment and props: plastic cups, bottles, lighting, GoPro, SLR (for close ups), costumes.
• Characters 6, including main character, preppy character, mean girl etc.

3) Photo scene (leaving kitchen + 3 people take a selfie)

• Set in the hallway.
• Equipment and props: phone, GoPro, costumes
• Characters: 4, including mean girls, main character.

3rd shoot: 16th November 2016

Order of filming...

1) Bedroom scene (walking in and seeing someone passed out on the bed)

• Set in the bedroom.
• Equipment and props: wine bottle, fairy lights, balloons, GoPro, SLR.
• Characters: 2, main character and mean girl.

2) Extra shots outside, walking up to the house

• Set outside
• Equipment and props: Torch lights, SLR, track slider, costumes
• Characters: main character

3) Close up shots in the bedroom (of balloons and fairy lights)

• Set in the bedroom
• Equipment and props: Balloons, Lights, SLR
• No characters

4th shoot: 20th November 2016

Order of filming...

1) living room scene and dancing shots.

• Set in the living room.
• Equipment and props: plastic cups, bottles, fairy lights, GoPro, SLR, costumes.
• Characters: 6, including main character, preppy and mean girl.

2) Argument between the couple.

• Set on the stairs
• Equipment and props: GoPro, costumes.
• Characters: 3, main character and gay couple

3) Walking upstairs shot

• sent on stairs and landing
• Equipment and props: GoPro, main light, costumes.
• Characters: main character

4) Bathroom scene

• set in the bathroom.
• Equipment and Props: wine glasses, fake blood/ red food colouring, GoPro, SLR, costumes.
• Characters: 3, including main character and 2 people sat in the bath.

5) leaving the part scene.

• Set in the hallway downstairs.
• Equipment and props: Plastic cups, bottles, main light, costumes, GoPro
• Characters: 6, including main character

FLOOR PLANS

Downstairs

Upstairs

Storyboard