Logos

I chose to include a logo in my print productions because it's a good way in reinforcing the band's brand identity. This makes the band easier to identify, and by adding it to both the magazine advert and album cover it makes them more cohesive and relatable. 

To research logos I looked into other adverts and albums featuring logos, such as the rolling stones' magazine adverts.  

Most advertising and merchandise involving The Rolling Stones features their classic logo. It is famous for their brand and easily recognisable to a wide audience, as it is a recurring visual. To emphasise their logo the design of it is bright red and in some of their advertising it is large and the focal point of the layout. However on others it is marginalised, and placed in a corner, to make the text or image more significant.
From looking at how they have used their logo to spread their hype and reach a wide audience, I have learned that including a logo will help the brand identity and is a key feature of an advert's layout.

I intended to design a simple logo, of the band's initials. It is easy to make and the letters make it identifiable to the band, Firehorse. The logo will be placed next to the other text, such as the release dates, on the magazine advert. By making the logo small and composed on the edge of the advert, it won't draw the audience's eye from the main headings and visuals, but they will see it for further information. 

The design of the logo is made out of fonts and motifs. To begin with I explored various fonts, to find one that would be suitable for the band and the rest of the advert. 

These fonts worked well, as the use of a serif makes the letters look creative. I liked the ones with only the two letters because it makes a subtle reference to the band.










This is the final logo. I used the two letters and a motif, the spiral motif design makes the logo more interesting and eye-catching.
I placed the logo on both my magazine advert and album cover. It's on the back of the album, in order to add more detail to this cover and to connect both productions, reinforcing the brand identity of the band. It creates continuity between the two productions, however to give it some variety and suit the colour scheme of the back cover, I changed the colours slightly, to red and white. The logo is red because it relates to the title 'bloodstream' and symbolises danger and passion, connoting the lyrics of the music, about romance and substance abuse. The colour also matches the colour of all the other text, to reinforce the continuity.

album back cover

magazine advert